Power Moves: Turning Clean Energy into a Simple, Irresistible Lifestyle
How do you make solar adoption irresistible? By not selling solar.
This week on Supercool, we’re joined by Mary Powell, CEO of Sunrun, and Jessica Bergman, a marketing strategist who’s spent her career figuring out why clean energy adoption stalls—and how to fix it.
Under Mary’s leadership, Sunrun stopped being just a solar company and became something much bigger: a storage-first, customer-obsessed clean energy lifestyle brand. And it’s working—60%+ of customers now add batteries, turning their homes into mini power plants that keep the lights on when the grid goes down.
What’s the secret? Productization. Jessica argues that the industry has been selling kilowatt hours when it should be selling comfort, convenience, and control. Sunrun is proving that when you remove friction, make financing a no-brainer, and give customers a “Pizza Tracker” for their solar installations, adoption skyrockets.
In this episode, we dig into why clean energy isn’t scaling fast enough, what the industry gets wrong, and how Sunrun is changing the game. If you want to know how to move clean energy from “maybe someday” to “why didn’t I do this sooner?”—this one’s for you.
Show Notes
Guests:
Mary Powell, CEO
Jessica Bergman, Senior Strategist
Companies:
Sunrun
ID Lab Global
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