Introduction
Supercool spotlights climate solutions that cut emissions, grow profits, and outperform the status quo. Each week, climate entrepreneur Josh Dorfman talks with the innovators reshaping industries and the modern world through breakthrough technologies, strategies, and business models. This is the rise of the low-carbon economy: a multi-trillion-dollar transformation already underway.
Latest Episodes
Hemp Grows Up: A Long-Awaited Crop Now Insulates U.S. Homes
Industrial hemp always had believers. What it lacked was a supply chain. Hempitecture is changing that—starting with the first commercial-scale factory in the U.S. mak...
Electrify Everything: Span’s Big Bet on the Dumbest Box in the House
Consumers want the upgrades. The climate does too. But the electrical panel in the garage stands in the way.EVs, heat pumps, induction stoves—electrification is becomi...
Clean Energy Is Dead. Long Live Clean Energy.
America invented the clean energy future. Now it may be dismantling it, just as the rest of the world hits the accelerator.The U.S. was first. The first silicon solar ...
Profits at Recycling's Edge: TerraCycle Finds ROI in Trash No One Wants
TerraCycle takes on waste the rest of the world ignores—cigarette butts, diapers, pharmaceutical blister packs.But what makes the model work isn’t what they recycle. I...
Built for the EV Generation: Formula E Energizes 500 Million Global Race Fans
When Roger Griffiths first heard about Formula E in 2014, he was intrigued but skeptical. A veteran of IndyCar, Le Mans, and Formula 1—and a self-described petrol head...