Introduction
Low-carbon innovations are scaling. But innovation alone doesn't win markets. Adoption does. Each week, climate entrepreneur Josh Dorfman talks with the founders, CEOs, and executives who win customers, grow revenue, and capture market share—by making their low-carbon solutions the industry’s preferred choice. Without adoption, the clean energy transition falters. With adoption, we build the low-carbon future. Supercool reveals how we get there.
Latest Episodes
Millions of Urban Trees Are Discarded—Cambium Builds Them a New Supply Chain
Cambium is building the operating system for reuse—a digital supply chain connecting the fragmented network of companies needed to turn fallen trees into finished good...
From Google to the Grid: She's Orchestrating the Clean Energy Future
AI, electrification, decarbonization—they all hinge on how effectively the grid is orchestrated. Yet thousands of clean energy projects are stuck in U.S. interconnecti...
Disco, Sunshine, and the Future of Curbside EV Charging - It's Electric
Curbside charging sounds obvious—plug in outside your apartment, wake up to a full battery. Yet more than 40 million potential urban EV owners are still waiting for so...
Alloy Built Brooklyn’s First All-Electric Skyscraper — Wall Street Wants More
By fusing architect and developer, Alloy Development is proving that the riskiest choice in real estate isn’t electrification or Passive House — it’s clinging to the p...
Fashion’s Next Wave Isn’t Fast—It’s Faherty
Mike Faherty grew up surfing the Jersey Shore, surrounded by coastal style but chasing something that felt more enduring. Even as a kid, he obsessed over fabrics—the w...